Sunday, 28 October 2012

We can choose to do nothing!

It is a while since I wrote on this blog as I struggled to find the words that I wanted to write of a friend that passed and others that came to terms with their diagnosis of cancer. So today I want to deviate from my observations on the complexities of human relationships and talk about a disaster that exists in the Pacific Ocean.  Within the confines of the North Pacific Ocean lies the world's greatest garbage dump which is twice the size of the United States of America.  This garbage dump also known as the Pacific Trash Vortex consists of pelagic plastics, chemical sludge and other debris that is trapped by the currents of the North Pacific Gyre. This garbage dump is about to get a whole lot worse as debris from the Japanese tsunami becomes trapped in the vortex. The technology does not exist to be able to clean this catastrophe up, so this problem will only continue to grow.

'What does this have to do with gift wrap?' I hear you say. Well, while we may not be able to control the debris that comes from catastrophic events like the Japanese tsunami, we can control the amount of plastics that we all use and discard.  Many gift bags are made from plastics and at WinC our gift wraps and bags are made from 100% biodegradable cotton that can be recycled or reused time and time again.  If you do not wish to reuse your WinC product, you can regift it simply by washing and ironing it and wrapping another gift in it and passing it forward.  Think not only of how much plastic this will prevent from entering land fill, or worse still entering our waterways and polluting our oceans, but the number of trees that are cut down each year to make the paper that wraps our gifts to be simply discarded.

This is a very simple solution to a very complex problem.  Whilst it will not solve the problem of the greatest garbage dump on earth, it will certainly contribute to cutting down on the amount of plastic entering the environment and killing an inordinate amount of wildlife. This planet of ours is a very precious thing and certainly worthy of our doing everything possible to preserve each and every animal and its habitat.

So visit our website and begin the Winc journey where you can make a positive change to the amount of plastic entering the environment and polluting our oceans and our countryside. Create exquisite gifts by wrapping your gifts in cotton. Then encourage the recipient to pay it forward by regifting the wrap and so on and so on. The savings to the environment will be exponential. A WinC gift is a gift that keeps on giving!

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