Sunday, 26 August 2012

Those in whom we Trust

Trust is necessary at all levels in our lives. It is crucial that we can trust those that we elect to run our country.  We trust them to listen to the people. We trust them to look after those who are unfortunate enough not to be able to look after themselves.  We trust them to make decisions for the good of the country and the good of the people! We must also be able to trust on a corporate level, where we trust business to make decisions that are not only good for their business, but their customers and their suppliers. We must be able to place trust in those that we deliver our children to every day in the course of their education. We trust that they will always act in the best interests of the child, not harming them in any way. In a relationship, we must be able to trust our partner with all our life secrets, trust them with our heart, trust them to look after us, trust them with our future. Our children must be able to trust us as parents that we will always love them, that we will always nurture them, that we will always do the right thing by them.  Sadly, in the real world this trust is sometimes betrayed.

Life without trust is not really a life at all.  The innocence of a child is irrevocably intertwined with trust. The same appies to the unconditional love of an animal. Without trust the innocence is gone forever and the damage is almost irreversible. We as human beings owe it to the world to be trust worthy at all levels. Those who betray that trust deserve to be punished. In years gone by trust was betrayed in part by the church, by governments, by teachers, by parents.  Have we as a society got any better - I hope so.  There are more checks and balances in place, we appear to give more resources to these checks and balances but, on a daily basis there would still be breaches of trust at all levels of society.  We need to do better. Each and every one of us can do better.

We at WinC  are a company that wants our clients to take a journey with us.  We want to make the world a better place. We want a better world for our children - one where they are nurtured and grow like weeds, without fear or prejudice.  We want a world where trust is a given. One where lifestyle is entwined with sustainabilty.  We want a world where the word 'environment' does not just apply to the physical surroundings but emotional surroundings as well. We want you as our customers to look after both the physical and emotional wellbeing of those around you, to build a world based on trust. We believe in our product to build a more sustainable world and a more giving world based on the concept of 'paying it forward' and we want you, our customers, to share this belief. Give your gifts wrapped in cotton.

“No soul is desolate as long as there is a human being for whom it can feel trust and reverence.” George Eliot [Mary Ann Evans] (1819-1880);

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