Monday, 23 July 2012

Dare to Dream!

We may travel through life without ever daring to dream but every now and then someone who is a dreamer comes along and has a dream that becomes a reality.  The vision of the creator of WinC Wrap in Cotton was a world where gift wrapping is as elegant as the most exquisite evening gown, as colourful as the circus clown, as vibrant as the peacock or, as heady as a country garden. By wrapping in cotton your gift can be transformed into any of the above.  The gift wrap can then be reused in the spirit of 'pay it forward' to create another beautiful gift and so on.  The effect, of paying forward your gift wrap, travels ever outward like ripples in a pond.

There is twofold benefit in wrapping in cotton - the first is a gorgeous gift, the second is a beautiful environment. By wrapping in cotton you are saving hundreds of thousands of trees, saving on litter and preserving fossil fuels that go into making plastic gift wrapping products. This, is also the vision of the creator of WinC.  A world where children can grow in an environment free from pollution, a world where beauty and environment are synonymous with each other!

Trees are poems that earth writes upon the sky,
We fell them down and turn them into paper,
That we may record our emptiness.
~ Kahlil Gibran ~

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